Mission Statement: The Digital Offers Working Group identifies and develops standards for the exchange of data needed in a digital offers ecosystem. The term digital offers encompasses marketing, coupons, and other offers. The Digital Offers Working Group is looking to engage retailers and CPGs to further understand the digital offers ecosystem and is currently exploring using/extending the Conexxus Loyalty Standards to enable multiple Digital Offer use-cases.
The Chair position is open for this Group.
The Vice Chair is Bob Burke with Koupon Media.