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Digital Offers Working Group

Mission Statement:  The Digital Offers Working Group identifies and develops standards for the exchange of data needed in a digital offers ecosystem.  The term digital offers encompasses marketing, coupons, and other offers.
 
Active Projects: The Digital Offers Working Group is looking to engage retailers and CPGs to further understand the digital offers ecosystem and is currently exploring using/extending the Conexxus Loyalty Standards to enable multiple Digital Offer use-cases. The Working Group is also looking to further develop a pilot study for convenience retail in conjunction with the Coupon Bureau. 
 
Leadership:
The Chair is Bob Burke with Koupon Media.
The Vice Chair is Carolyn Gubler with Maverik.