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Loyalty Working Group

Mission Statement: The Loyalty Working Group works to develop and adopt a U.S. domestic standard for the exchange of loyalty transaction information and facilitate integration of POS interfaces for use by different loyalty programs, thereby affording retailers the opportunity to participate in various loyalty programs leveraging one standardized interface to their POS and back office systems.
 
Active Projects:
The Group is currently working to update and release a new version of the Loyalty Specification. 
 
Leadership:
The Chair is Brian Russell with Verifone.
The Vice Chair is Ron Hilmes with Chevron.