Convenience retail has uniquely provided consumers with access to essential products and services for nearly a century. By leveraging the benefits of physical location, access and proximity with a robust assortment and often highly curated assortment of products and services, the industry has personified the meaning of convenience. Many argue that more than any other product – not fuel, tobacco, packaged beverage or salty snacks – our industry has been the most successful purveyor of time. But in an increasingly digital world, convenience is being redefined through B2C retail, last mile delivery, self-checkout and more. Seemingly every other retail channel is leveraging the power of digital technology to close the gap between consumers and the goods and services they require. Convenience, for many, is no longer a destination or place, but a state of mind.
To win in 2022 and beyond, retailers will need to align with the heightened expectations of shoppers and more effectively compete with those who seek to steal share. Lori will explore the role technology will plan in the reset of convenience for the future. You’ll walk away understanding ten key tactics convenience and fuel retailers must master to maintain and grow sales in an increasingly competitive retail landscape.
Vice President, Research / NACS
Joining NACS in 2000, Lori leads the association’s industry-leading research portfolio, which includes the NACS State of the Industry suite of products and events, the Convenience Tracking Program (CTP) that provides moment-of-truth insights into shopping behavior, monthly data insights from the CSX database and other research and insights programs critical to the convenience and fuel retail industry.
Stillman has a deep background in data analytics, decision support, business development and consulting. Most recently, she served as executive vice president of analytics, insights and business intelligence for Advantage Solutions. She also has served as senior vice president of new client acquisition for Information Resources Inc., vice president of marketing and business development for WEBCO General Partnership, and senior vice president of strategic business development for Nielsen.
Stillman earned a B.A. in business communications from Maryville University. She is active in the advancement of our industry, holding board level positions with the NACS/Coca-Cola Retailing Research Council, Conexxus and with the Western Michigan University Food and CPG Marketing Program Industry Advisory Board. She is also a frequent speaker on the disruption taking place across the retail landscape.
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