8112 Coupons

8112 Coupons

Come hear from leading edge experts and FMCGs on how this technology is ideally suited for convenience retail, easy to adopt, and efficient to operate.

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About the Webinar

Conexxus is adopting the new AI (8112) Universal Digital Coupon standard that was recently adopted by the grocery industry and designed for digital, “in the moment”, commerce.  In this session, you will learn why this is beneficial to your business, how the coupons work, and how to get started.

Billions of dollars every year are devoted to manufacturer distributed paper coupons that are delivered direct to consumers.  By adopting the new standard, convenience owners/operators can have access to those promotional dollars to drive shoppers in-store, increase basket size, and add incremental revenue.  Now shoppers can choose to use their manufacturer digital coupons in the c-store, and convenience can provide a valuable “last mile, on the way” channel for growing FMCG to consumer relationships.

Come hear from leading edge experts and FMCGs on how this technology is ideally suited for convenience retail, easy to adopt, and efficient to operate.

About the Speakers

Brandi Johnson headshot
Brandi Johnson
The Coupon Bureau

Brandi Johnson, CEO of The Coupon Bureau, and her team embarked on what started as a search for a technical solution regarding coupon distribution, then morphed over time into an overhaul of the industry at its most fundamental levels.

The vision, to create a centralized hub of connectivity and innovation, was the genesis for the non-profit entity needed to administer and manage the solution. Doing this in a nonprofit organization that is industry-managed created the right environment of agnosticism so that all stakeholders could feel confident in the solution. We feel like we’ve created the electrical grid for CPGs and Retailers that will provide the platform for solution partners to drive innovation and development for the future.

Rob Balfour headshot
Rob Balfour

Rob Balfour is the CEO of CoupDog, a company he co-founded to bring true technical innovation to the digital coupon space. 

CoupDog is re-invigorating and re-inventing the couponing ecosystem through the intelligent application of a number of breakthrough technologies: including Blockchain and native digital wallets. CoupDog works with many of the world’s largest Consumer Packaged Goods (CPG) companies and has proven its technology at scale in the Grocery retail sector. 

As a Retailer Accelerator partner to The Coupon Bureau, CoupDog makes it easy for Retailers to accept, validate, and redeem this important new 8112 digital coupon format.    

Rob was formerly the CEO of a leading digital agency Trapeze, as well as a private equity investor and management consultant.  Rob holds an MBA from London Business School.

Josh Halpern headshot
Josh Halpern
TruAge Consultant for Alcohol Beverage Segment
National Association of Convenience Stores (NACS)

Josh Halpern currently sits on the NACS Supplier Board and is consulting with NACS on the TruAge platform.  Josh was formerly the Chief Sales Officer for FIFCO USA, the 8th largest brewer in the US, and the VP of Small Format for Anheuser-Busch InBev, the largest brewer in the US.  Prior, he was with Reckitt Benckiser, Just Born, Clorox, and P&G.