The digital offer is a promotional tool that allows stores to build on what they created with mobile loyalty while overcoming most of the shortcomings associated with paper coupons. “It allows retailers far better control of the process,” said Linda Toth director of standards for Conexxus, an important feature for both retailers and suppliers. And for the retailer, digital offers update behind-the-scenes, eliminating the manual processes for store clerks while ensuring that each coupon tendered is legitimate and associated with the proper product.
Read the full article, Cashing in on Coupons, featured in the December 2016 NACS Magazine: