PCATS Announces Winners at NACS Show 2007


            Contact: Susan Hilaski                Director of Technology  Company: Petroleum Convenience Alliance for                      Technology Standards (PCATS)
 E-mail:     [email protected]  Phone:        (703) 836-1137
 Internet:   www.pcats.org  Fax:             (703) 836-7964 

 PCATS Announces Winners at NACS Show 2007 ALEXANDRIA, VA – December 20, 2007 PCATS announces the winners of six Vizio 37" LCD HDTVs, valued at over $600, and six Zenith DVD Players. The final six winners were selected during a drawing conducted on November 9, 2007, at the NACS Show, held in Atlanta at the Georgia World Congress Center.

The six winners of the HDTVs were Lamar Frady of Mountain Express Oil Co., Bruce Heap of Mike’s Market, Susan Kleve of Kleve Enterprises Inc., Dan O’Neill of Kwik Stop, Avery Wagon of Cary Oil Co and Kraig Adams of The Coca-Cola Company. The DVD winners include Pamela Corba of Inline Plastics, Craig Fisher of Solid Innovation, Casey Gay of Town & Country Food Stores, Michael Joling of Brass Ball Mobil, Brian Printup of SavOn Convenience Stores and Bill Wade of Adirondack Gateway. PCATS prizes were part of a FuelLinks® loyalty program, created by Metrosplash, at the Open for Business (OFB) Pavilion. In order to quality, an OFB visitor had to obtain a FuelLinks® reward card, tour the Pavilion and go to a minimum of six OFB sponsor booths where their card would be swiped and exhibit visits tracked. Once the requirements were met, a conference attendee was automatically qualified for a chance to win a PCATS prize.  

"We at MetroSplash congratulate the winners and thank everyone for their participation,” said MetroSplash Senior Vice President Tom Oare. “We especially appreciate the opportunity provided by PCATS to introduce the FuelLinks® program to so many members of the industry.”

The PCATS Open for Business Pavilion featured a video tour highlighting technology standards benefits within five areas of a convenience store – the home office, back office, delivery and check-in, check-out/POS and fuel and car care. MetroSplash was one of twenty-seven PCATS member companies that sponsored the 1,800 square foot exhibit. Sponsors will be featured in a PCATS Open for Business DVD slated for release to convenience and petroleum marketing retailers in early 2008. According to PCATS Executive Director John Hervey, “Many retailers, suppliers and solution providers have successfully implemented PCATS-NAXML standards.”

The Pavilion was designed to educate industry members and showcase the standards that impact a company’s bottom-line. He added, “The loyalty program at the NACS Show demonstrated one specific area where efficiencies are gained if technology standards are utilized. We encourage participation in the PCATS organization to shape the future direction of the industry.”

### About PCATS The Petroleum Convenience Alliance for Technology Standards (PCATS) was founded in September 2003 to continue the development and maintenance for standards work initiated under the NACS Technology Standards Project. PCATS mission is to develop, maintain and help members implement a variety of technology standards. With over 170 members, the group’s membership represents more than 22,000 convenience stores. Membership is open to any petroleum marketer, convenience store owner/operator, other retail channels, or any of their suppliers or vendors. For additional information regarding PCATS, please visit www.pcats.org. 

About MetroSplash Systems Group, Inc. MetroSplash Systems Group, Inc. merges experience in national marketing and merchandising with expertise in distributed technology platforms for the purpose of developing and implementing integrated promotional programs. The goal is to help program partners achieve a significant competitive advantage in their markets, one that simultaneously boosts traffic volume, repeat business, revenue and profits. The company’s products cover the spectrum of retailing operations, including low-margin/high-volume retailers, such as grocery, office supply, and electronics chains; automobile dealerships; specialty retailers, restaurants, and casinos; and online e-merchants. MetroSplash Systems Group, Inc. is based in Highland Village, Texas. For more information, contact 972-966-3235 or visit www.metrosplash.com.